This lightweight 100% organic cotton baby wrap has a secret. Sure, it's perfect for swaddling, but wait, there's more...
When it's time for sun protection - Voila! Hidden compartments reveal breeze-resistant tabs and easily-secured specialist hardware which hook around any pram handle.
When baby’s bored - Flip me over for an instant colour change.
When it's time for swaddling - keep baby safe, always tuck both tabs out of the way, deep inside pockets.
When baby is keen to perfect their commando crawl - Throw me on the ground and use me as a soft play mat. Double thickness keeps bitey ants at bay.
Hot tip for socials-devoted Marmees - You know you're going to be taking a gazillion photos of baby, why not treat the world to all that dialled-up adorableness in the matching Insta Me Baby Headband?