Our Ethos

All women and mothers are extraordinary, and whilst some breastfeeding journeys are easy, many mum’s face challenges. We believe that regardless of whether a mother feeds her baby through bottle or breast, what matters most is that the baby is nourished, and any effort in that direction is commendable. 

Mothers come in all different shapes and sizes, not all mothers gave birth to their child. Some may have adopted or have a partner who gave birth. Even those who may have had unsuccessful attempts at becoming a mother are still remarkable and every women deserves to be nurtured in some way.

That is what we want our products to provide: nurturing - whether it’s the Daydream Me eye-cushion that helps you get that extra sleep you all deserve, or the Get Out Of My Face Scrunchie for those times, well ... you know. Or the Insta Me Headband for when you want your Daughter, Granddaughter or Niece to look that extra special for that perfect snap.



Let’s not forget the comfort of the Breastfeeding mum to feel protected in the Nurture Me Scarf and baby and mum to utilise the multifunctional Nurture Me Wrap, which will keep baby safely swaddled, protected from the wind and sun as a cover for the pram (with easy hook-on tab’s) or as a mat for baby and mum to play on.